Skip to main content

Overview

The Brand Kit is your central hub for maintaining consistent visual identity across all VideoDraft projects. Store your brand colors, fonts, logos, and style preferences to ensure every video aligns with your brand guidelines.
Brand Kit ensures consistency whether you’re creating one video or managing hundreds of projects across your team.

Brand Elements

Colors

Define your brand’s color palette:

Primary Colors

  • Main brand color
  • Secondary color
  • Accent colors
  • Background colors

Extended Palette

  • Gradient combinations
  • Tints and shades
  • Semantic colors (success, warning)
  • Dark mode variants
Color Input Options:
  • HEX codes (#FF5733)
  • RGB values (255, 87, 51)
  • Color picker tool
  • Import from logo

Typography

Set your brand fonts:
  • Heading Font: For titles and headers
  • Body Font: For main content
  • Accent Font: For special elements

Logos

Upload and manage brand assets:
  1. Primary Logo
    • Full color version
    • Recommended: PNG with transparency
    • Multiple sizes available
  2. Logo Variations
    • Monochrome version
    • Simplified icon
    • Horizontal/vertical layouts
    • Dark/light backgrounds
  3. Usage Guidelines
    • Clear space requirements
    • Minimum sizes
    • Placement rules
    • Don’t examples

Visual Style

Define your brand’s visual language:
  • Photography vs. illustration
  • Color treatment (filters, overlays)
  • Subject matter preferences
  • Composition guidelines
  • Transition preferences
  • Animation speed
  • Effects usage
  • Camera movements
  • Icon style
  • Shape language
  • Pattern usage
  • Border styles

Setting Up Your Brand Kit

1

Access Brand Kit

Navigate to Brand Kit from your dashboard or project settings
2

Add Brand Colors

Input your primary and secondary colors using HEX codes or the color picker
3

Select Fonts

Choose from available fonts or request custom font upload
4

Upload Logos

Add your logo variations in PNG format with transparency
5

Define Style

Set preferences for visual style, transitions, and effects
6

Save and Apply

Save your Brand Kit and apply to new or existing projects

Using Brand Kit in Projects

Automatic Application

When Brand Kit is active:
  • Colors automatically apply to generated content
  • Fonts are used in titles and text
  • Logo placement follows your rules
  • Visual style influences AI generation

Manual Override

You can still:
  • Adjust for specific projects
  • Create variations
  • Test new ideas
  • Make exceptions

Project Templates

Create branded templates:
  1. Marketing Videos: Pre-set for promotional content
  2. Training Videos: Consistent educational style
  3. Social Media: Platform-optimized versions
  4. Presentations: Professional corporate look

Brand Consistency Features

AI Brand Alignment

The AI agents respect your brand:
  • Screenwriter: Uses brand voice and tone
  • Director: Applies visual guidelines
  • Editor: Maintains consistency

Style Enforcement

  • Suggestions and recommendations
  • Flexibility for creativity
  • Warnings for major deviations

Multi-Brand Management

For agencies or multiple brands:
  • Create separate Brand Kits
  • Switch between brands easily
  • Maintain clear separation
  • Prevent brand mixing

Advanced Brand Features

Dynamic Brand Elements

Seasonal Variations

  • Holiday color schemes
  • Seasonal campaigns
  • Time-based switching

Regional Adaptations

  • Localized colors
  • Cultural preferences
  • Market-specific styles

Brand Evolution Tracking

  • Version history
  • Change documentation
  • Before/after comparisons
  • Rollback options

Collaboration Controls

For Teams:
  • View-only access
  • Edit permissions
  • Approval workflows
  • Change notifications

Best Practices

1. Complete Setup

  • Fill all brand fields
  • Upload multiple logo versions
  • Document usage rules
  • Set clear guidelines

2. Regular Updates

  • Review quarterly
  • Update seasonally
  • Track effectiveness
  • Gather feedback

3. Flexibility Balance

  • Allow creative freedom
  • Maintain core identity
  • Test variations
  • Learn what works

4. Documentation

  • Create usage guides
  • Provide examples
  • Show do’s and don’ts
  • Train team members

Common Use Cases

Marketing Teams

  • Consistent campaign visuals
  • Quick video creation
  • Brand compliance
  • Asset management

Agencies

  • Client brand management
  • Quick switching
  • Deliverable consistency
  • Efficiency gains

Content Creators

  • Personal branding
  • Channel consistency
  • Professional appearance
  • Time savings

Enterprises

  • Corporate standards
  • Department alignment
  • Global consistency
  • Compliance tracking

Integration with Workflows

Automatic Brand Application

  • Colors in generated images
  • Fonts in titles
  • Logo in outro
  • Style in visuals
  • Branded scene transitions
  • Consistent text styling
  • Color-matched graphics
  • Logo placement
  • Cinematic brand interpretation
  • Subtle brand elements
  • Narrative integration
  • Credits styling

Tips for Success

  1. Start Simple: Begin with core colors and logos
  2. Document Everything: Clear guidelines prevent confusion
  3. Test Thoroughly: See how brand applies across content types
  4. Iterate Based on Results: Refine what works
  5. Train Your Team: Ensure everyone understands the system

Troubleshooting

Common issues and solutions:
  1. Colors Look Different
    • Check color space settings
    • Verify hex codes
    • Test on multiple screens
    • Consider video compression
  2. Fonts Not Applying
    • Ensure font is supported
    • Check font licensing
    • Verify project settings
    • Clear cache and retry
  3. Logo Quality Issues
    • Upload higher resolution
    • Use PNG with transparency
    • Check size requirements
    • Avoid over-compression
  4. Style Inconsistency
    • Review AI prompts
    • Check style settings
    • Update brand guidelines
    • Retrain AI preferences

Future Features

Coming soon to Brand Kit:
  • Custom font upload
  • Advanced color tools
  • Motion graphics library
  • Brand performance analytics
  • API access

Next Steps

A well-configured Brand Kit can save hours per project while ensuring every video strengthens your brand identity!